Adventures From the Pad - Ep6 - Share Links as Marketing for Audio Brevity

Ep6 - Share Links as Marketing for Audio Brevity

Sep 14, 2024 - 4m 17s

https://audiobrevity.com is continuing to grow but I'm not seeing any conversions from share links. In an attempt to still add value but not be invasive I talk about my new strategy.Summary of episode: https://audiobrevity.com/share/zvJvqBhivu Discuss this episode on Ripple.fm

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Audio Brevity

Continuing to grow but not yet seeing conversions from share links. Exploring new strategies to add value without being invasive.

AI-Generated

Striking a Balance in Marketing

The host discusses challenges in marketing Audio Brevity without being overly promotional. They express a desire to maintain authenticity and share useful content organically.

Leveraging Shared Links for Audience Engagement

The use of shared links to episode summaries is highlighted as a significant tool for engaging listeners. By offering episode insights, the host finds that listeners are more interested in exploring recommended podcasts.

Optimizing User Experience for Conversions

The transcript reveals upcoming changes to the platform aimed at increasing user conversions. By improving visibility of subscription options and clarifying the benefits of logging in, the hope is to enhance the user experience.

Navigating Paid Features and Fairness

The host contemplates modifying the existing paid features of auto summarization. The potential concern about users unknowingly exhausting free tier limits raises questions about PR strategy versus value delivery.

Future Plans and Optimistic Outlook

In closing, the host expresses optimism about growing the audience and refining marketing strategies without feeling like they are 'shilling'.

- Effective marketing can be achieved by adding value without aggressive promotion.
- Shared links are a powerful engagement tool that can enhance audience interaction.
- User experience optimization is crucial for improving conversions on digital platforms.
- Transparency regarding paid features is important to maintain user trust.
- A positive outlook on audience growth can drive motivation and innovation.

Transcription

Go to my website, sign up for my app, and pay me money.

That is not who I want to be, that's not who I am.

One of the great features of audio brevity is you can do a shared link, which allows anyone with the link to read the summary of an episode.

That's been a great way for me to go to people and say, hey, you would really like this episode.

And generally in an organic way, I've had people regularly ask me, what's an episode of, you know, dark net diaries that you like, or what are podcasts that you enjoy listening to?

What are some suggestions?

Not only can I give them suggestions now, I can literally give them a summary of the episode.

So they could look at it themselves.

It's massively value-ad for the individual that I'm giving the link to.

And now, I'm going to try to use that as a way to funnel people into signing up for audio brevity.

Previously, the link just would take you to a page that showed the summary.

And at the bottom, it said, if you like this, you can generate more of these on your own.

But now, a little bit more north on the page, it says that you can do this on your own.

And if you like, but it doesn't just say what's the actual copy.

The actual copy is going to the episode, there it is, it goes to, if you are logged in, it just says add the summary to your library.

If you're not logged in, it says discover more and add this to your library.

And then the link, what is the actual buttony button, is there's a, there's the time and summarize button template there.

If you logged in, it says subscribe and summarize, and if you're not logged in, it says get started for free.

I think this is going to increase conversions a lot.

It's very subtle.

It does not block you from getting into the summary, but it does help you funnel in quickly.

Now It will get started for free, and it will just snag that and immediately add it.

And it just will, it'll happen, and it'll just take you right back to the page.

So I think that's super cool.

Anyway, that is, that's what I'm doing.

That's kind of my subtle marketing that allows me to be on Twitter or X and say, hey, you know, this podcast that you're talking about, here's a summary of it, here were some really good thoughts.

I really enjoyed it too.

and people can, and one of the biggest traffic I've had to the site is actually through those share links.

Long story short, I think it's going to be a way that's going to help me to increase those that are coming to the site that actually then convert.

Anyway, that is what I've been thinking through.

One thing, and I'm kind of thinking that I might want to change some of my gating on paid right now you have to pay to do auto summarization, auto summarization being where if you're subscribed to a podcast and it goes into your library any new episode to automatically summarize and you'll just get the email summary of that right away.

Now the awesome feature but I feel a little bit devious about that because that can burn up the free 10 hours and you might not even realize it and then you come to the site and you're like oh but now I have to Pay now.

Maybe that's not devious.

Maybe that's actually really smart.

I should do that So I'm thinking through that.

I don't know if that's a thing.

Maybe I AB test Maybe Anyway, um right now I'm just excited to hopefully get more sign-ups and continue to add value without having to get out there And feel like I'm shilling something so that's that hopefully It's not Friday the 13th anymore so I can deploy this because it's six in the more Oh, oh, 600.

No, oh, hundred and six minutes.

It's six minutes after midnight, which is indicative of I really need to go to bed After I clean the kitchen of course and upload this","created_at":"2024-09-14T19:41:11.000000Z","updated_at":"2025-07-15T06:18:47.000000Z","requested_by":[2],"status":"completed","delay_time":null,"worker_id":null,"job_id":null,"execution_time":null,"runpod_job_id":null,"error_message":null,"completed_at":null,"word_level_timestamps":null,"claimed_at":null,"embedding_claimed_at":"2025-07-15 06:18:47","embedding_worker_id":"macbook-air-worker-1"}

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