Rogue Startups
RS330: Product-Led Playbook with Wes Bush
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Show notes
Wes Bush is a leading authority on product-led growth (PLG) and is here to guide Craig through the playbook for implementing product-led strategies in your business. This episode is invaluable for entrepreneurs eager to understand how product-led growth works, as well as those skeptical about its effectiveness. Listeners will gain insights into the product-led mindset and methodology that Wes employs for successful PLG implementation.
Do you have any comments, questions, or topic ideas for future episodes? Send Craig an email at podcast@roguestartups.com. If you feel like our podcast has benefited you and it might benefit someone else, please share it with them. If you have a chance, give Rogue Startups a review on iTunes. We’ll see you next week!
Highlights from Craig and Wes’ conversation:
- Differences and Similarities Between Product-Led Growth (PLG) and Self-Service SaaS
- How to Leverage PLG as a Marketing Tool
- Internal to External Growth Loops (e.g., Canva)
- Providing Value and Education to Empower Customers
- Overcoming the Fear of Change and Embracing Creative Destruction
- The Product-Led Implementation Program and Wes Bush’s New Book
- From Contender to Leader: Navigating Your Market
- Castos: A Case Study in Product-Led Growth
A Little About Wes:
Wes is an entrepreneur, author, and product-led coach. Over 500,000 people have read his Product-Led Growth book and listened to the ProductLed Podcast.
Links & Mentions from This Episode:
“Why Nations Fail” by Daron Acemoglu and James A. Robinson
Rogue Startups Resources:
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Craig on LinkedIn