The 97% of Your Market Google Can't See [Live Webinar Next Tuesday]

May 11, 2026

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Most law firms are competing for the 3% of prospects actively searching on Google — while the other 97% with the same legal problems aren't shopping yet.

This Tuesday, May 19th at 12pm PT / 3pm ET, I'm hosting a free live webinar with the Smith.ai team breaking down exactly how forward-thinking firms are reaching that invisible majority before their competitors even know they exist.

You'll learn why Google's cost-per-lead will never go back to what it was, how to reach the 22X larger market outside of search, and the exact framework turning cold social traffic into pre-qualified consultations at premium rates.

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