Startups For the Rest of Us
Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev
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Show notes
Welcome to Season 4 of TinySeed Tales, where we follow the founders of one SaaS startup throughout a few years as they share their struggles, victories, and failures.
In the first episode of Season 4, Rob introduces us to Colleen Schnettler, the cofounder of Hammerstone. Colleen is a self-taught Rails developer, and this season will follow how Hammerstone eventually becomes Hello Query – an AI-powered chatbot that runs custom reporting on your data. Colleen is one of 27 startup founders from TinySeed’s Fall 2022 accelerator batch.
Topics we cover:
- (2:16) – TinySeed Tales Season 4 with Colleen Schnettler
- (3:57) – Custom reporting in Laravel and Rails
- (7:05) – Becoming an “atypical founder”
- (14:11) – Entrepreneurship as a military spouse
- (16:17) – Motivations for joining TinySeed
- (19:15) – A recent low point, and high point in the business
- (25:00) – Big plans and risky moves ahead
Links from the Show:
- TinySeed Applications open on February 10th
- Colleen Schnettler (@leenyburger) | X
- Colleen Schnettler (@leenyburger.bsky.social) | Bluesky
- Refine by Hammerstone
- Hello Query
- Software Social Podcast
- TinySeed Tales | Season 1 | Castos
- TinySeed Tales | Season 2 | Gather
- TinySeed Tales | Season 3 | Cloudforecast
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!