Startups For the Rest of Us
Episode 851 | The Messy Middle of a SaaS Pivot
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Show notes
How do you pivot your SaaS when things aren’t working?
This week Rob talks with Nathan Tyler, founder of BlinkMetrics, about the messy, uncertain process of finding product market fit in real time. Nathan walks through why his original EOS scorecard idea didn't work, how hundreds of coffee chats led to a done for you reporting business, and why he just launched a second product, BlinkPages, right in the middle of it all.
Topics we cover:
- (2:43) – The Staging Pilot exit to Pantheon
- (4:44) – BlinkMetrics origin story
- (5:59) – 104 coffee chats, real revenue
- (8:09) – Why not launch 12 products in 12 weeks
- (9:39) – Launching a second product: BlinkPages
- (13:09) – Squarespace to BlinkPages migration
- (17:03) – Why static sites beat WordPress now
- (21:02) – Knowing when to pivot
- (25:26) – Market pull vs. shiny object
- (32:10) – Pricing migrations, hosting, and AI costs
Links from the show:
- Get your Ticket for MicroConf US - Austin, Texas on April 18 - 20, 2027 | Use promo code ROB50
- BlinkMetrics
- BlinkPages
- The SaaS Playbook
- Exit Strategy Book
- Nathan Tyler | LinkedIn
If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you!