Startups For the Rest of Us
Episode 769 | Key Insights from MicroConf 2025 in New Orleans
· Summarized
Key takeaways
- MicroConf New Orleans successfully paired new energy from first-time attendees with insights from seasoned founders, creating a vibrant community atmosphere.
- The focus on the psychological aspects of entrepreneurship, as discussed in Sherry's keynote, underlined the importance of understanding one's relationship with their business.
- Networking opportunities, particularly during excursions, are highly valued for fostering deeper connections among founders.
- Future MicroConf events like the Growth Retreat and MicroConf Europe aim to continue building on the themes of connection and actionable insights discussed in New Orleans.
Summary
Overview of MicroConf New Orleans
In this episode, Rob Walling and Derek Rimer discuss their experiences and takeaways from MicroConf New Orleans. With around 230 founder attendees, the event marked a rebirth of the pre-COVID energy, attracting a mix of new and returning faces. The podcast highlights the significance of the diverse audience, with record attendance of revenue-generating startups, enriching conversations and interactions.
Keynote Highlights and Feedback
One of the standout talks was by Sherry Walling, who discussed "5 Lessons That Exits Teach Us About Running Our Business." The focus was on the interplay between founder psychology and business management, revealing that 93% of attendees had revenue-generating products. This talk, along with others such as Anthony Pierri’s on homepage positioning and Leanna Patch’s on copywriting, emphasized actionable insights that resonated deeply with founders, encouraging them to reflect on their practices.
Excursions and Networking Opportunities
MicroConf featured various excursions allowing attendees to network informally. Activities included a food tour in the French Quarter and swamp boat tours. Attendees found these excursions a worthwhile replacement for more formal talks, as they fostered relationships and conversations that may not occur in structured environments.
Future MicroConf Events
Rob and Derek highlight upcoming events including a MicroConf Growth Retreat in London and MicroConf Europe in Istanbul, emphasizing the importance of continued community engagement. These events aim to build on the connections made during MicroConf New Orleans and offer more intimate and hands-on experiences for attendees.
Sponsors
- MicroConf Connect · Applications are open for MicroConf Connect, an online community of B2B SaaS founders until April 9th. If accepted, you can attend a live session with West Bush and an Ask Me Anything session with Rob Walling.
- MicroConf Growth Retreat · Upcoming in-person event in London, May 14-16, 2025, designed for deeper conversations between founders.
- MicroConf Europe · MicroConf Europe will be held in Istanbul, Turkey in September 2025.
- SavvyCal · Best scheduling link on the internet, ideal for setting up appointments easily.
- Exit Strategy · Book by Sherry Walling, PhD & Rob Walling, discussing lessons from exits and business management.
- Street Pricing · Book by Marcos Rivera about strategies around SaaS pricing.
Show notes
Did you miss out on MicroConf US in New Orleans?
In episode 769, Rob Walling welcomes Derrick Reimer back to share highlights from MicroConf New Orleans. They dive into the event's vibrant atmosphere, standout founder talks, and the energizing mix of new and familiar faces that made this gathering in the Big Easy truly special.
Topics we cover:
- (1:40) – MicroConf New Orleans audience breakdown
- (5:50) – Upcoming MicroConf events
- (9:05) – 5 Lessons That Exits Teach Us About Running Our Business
- (12:35) – Anthony Pierri’s talk about homepage positioning
- (15:16) – 4 New Orleans excursions
- (17:17) – Talks on copywriting, pricing, and LinkedIn outreach
- (25:57) – Reviewing attendee feedback
Links from the Show:
- MicroConf Connect Applications Open Until April 9th
- MicroConf Growth Retreat
- MicroConf Europe 2025
- MicroConf Remote
- Exit Strategy by Sherry Walling, PhD & Rob Walling
- Derrick Reimer (@derrickreimer) | X
- Derrick Reimer(@derrickreimer.com) | Bluesky
- SavvyCal
- Episode 737 | Key Takeaways from MicroConf Europe 2024 (With Derrick Reimer)
- Anthony Pierri (@apierriPMM) | X
- Lianna Patch (@punchlinecopy.com) | Bluesky
- Street Pricing by Marcos Rivera
- Episode 765 | TinySeed Tales s4e9: Making the hardest decision
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
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