Startups For the Rest of Us
Episode 831 | Written vs. Verbal Ad Copy, Selling Into a Low-Awareness Market, and More Listener Questions (Rob Solo)
This episode isn’t summarized yet
Create a free account and summarize it. In a few minutes you’ll have the key takeaways and a section-by-section summary.
Show notes
Should your first customer pay you, or get your product for free?
In this episode, Rob Walling answers listener questions on charging customer zero, what metrics to track for a seasonal transaction fee-based SaaS, what it really means to sell into a low-awareness market, and when freelancers help vs. hurt your bootstrapped business. He also calls in Producer Ron to break down exactly how he thinks about writing copy for a podcast ads. Want to get your question answered? Drop it here.
Topics we cover:
- (2:42) – Six years to overnight success
- (4:55) – Should customer zero pay or get it free?
- (8:42) – Writing ad copy for podcast ads
- (15:14) – Metrics for a transaction fee-based SaaS
- (18:40) – Moving from GMV-only to subscription plus fees
- (20:38) – Selling into a low-awareness market
- (23:53) – When bootstrappers struggle without problem awareness
- (27:09) – Podcast music history editor Josh
- (31:44) – How to find and work with freelancers
Links from the show:
- SaaS Launchpad
- TinySeed SaaS Accelerator
- MicroConf
- The SaaS Playbook
- Zell Wave by Josh Young - SoundCloud
- Dynamite Jobs
- New Rob’s VideoAsk
- Rob Walling (@robwalling) | X
If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you!