Startups For the Rest of Us

Episode 832 | Going Full-time, When to Pivot, Building With Young Kids, and More Listener Questions (Rob Solo)

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How do you leave a $400K salary to go all in on your business?

In this solo episode, Rob Walling cranks through a backlog of listener questions on reducing risk with your startup to go full-time, when to register as a business, how to price a SaaS with seat ambiguity, when to pivot, and how to keep building when you have four kids under eight. 

Want to get your question answered? Drop it here.

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Topics we cover:

  • (2:15) – Leaving a $400K salary to go full-time
  • (7:43) – When to officially register your business
  • (10:51) – Seat-based pricing with shared branding
  • (12:40) – When to get a design audit
  • (15:05) – How to calculate TAM for a Shopify app
  • (18:29) – Can a step one app break free of its marketplace?
  • (20:22) – How to know when it's time to pivot
  • (22:31) – Building a startup with four young kids
  • (25:30) – How to find ICP conversations without a network

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If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you!

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