(BNS) How To Know When To Kill Your Startup

Nov 16, 2024 51m

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Episode Description

We talk to @cara_jacqueline about what its like when your startup dies. How do you know when it's over? What were the lessons she learned from her journey? One of my favorite episodes we've ever done.

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Introduction to the Podcast and Startup Journey

In this bonus episode of Tech Meme Ride Home, the host introduces Cara Bornstein, a guest who shares her experience of running a startup that eventually shut down. The conversation dives into her journey from being a software engineer to pursuing entrepreneurship with a unique product idea called Stashpad, aimed at solving knowledge management issues for software engineers.

The Evolution of Stashpad

Cara discusses the inception of Stashpad, which emerged from a recognition of the chaotic way engineers were managing knowledge. She presents the challenges of transforming an initial idea into a product and the importance of customer feedback during this process. The conversation highlights the pitfalls of over-indexing on individual user feedback instead of broader market needs.

Challenges of Product Market Fit

Despite positive initial feedback, Stashpad struggled to gain traction in the market. Cara reflects on the realization that the target ideal customer profile (ICP) was too broad and failed to capture the urgency of solving knowledge management problems. She discusses the gap between having early adopters and scaling user engagement.

Deciding to Pivot: From Stashpad to Stashpad Docs

As growth stalled, Cara and her team pivoted to Stashpad Docs, a Google Docs alternative focused on ease of collaboration. The importance of using data and customer insights during this pivot is emphasized, revealing challenges in maintaining user interest and engagement. Ultimately, the new product did not provide the necessary differentiation to sustain lasting growth.

Lessons Learned from the Experience

Cara shares critical lessons learned from her startup journey, emphasizing the importance of problem validation and understanding the core needs of the target market. She conveys that fundraising is not a definitive measure of product-market fit and discusses the emotional complexity of moving on from a startup. Despite the challenges, she expresses gratitude for the relationships built and the valuable insights gained.

Looking Ahead: New Opportunities

Cara concludes the episode by sharing her current endeavors at Relay.app, a tool designed for automating workflows. She reflects on the job search after her startup shutdown, stressing the value of networking and engagement with the community to find new opportunities in the tech space.