(BNS) Terra Trust And How To Build In Uncertain Times

Feb 1, 2025 38m

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Episode Description

If the entire world shifts after you launch your startup, what do you do? Terra Trust founder Mike DiPetrillo tells you how to do it. What was our original use-case? DOUBLE DOWN on what you do well.

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Introduction to Terra Trust and Its Mission

In this episode, host Brian McCullough talks with Mike DePotrilo, founder of Terra Trust, about the company's focus on the environmental impact of technology. Mike explains that Terra Trust offers a SaaS platform designed to help businesses understand and mitigate the environmental costs associated with their IT operations. This platform allows companies to make more informed business decisions regarding cost and environmental impact, particularly in the context of deploying applications and managing resources.

Understanding Downstream Impacts of IT Decisions

Mike explains how traditional IT operations have centered around performance and cost but often overlook downstream impacts like carbon emissions, water usage, and associated taxes. He cites examples of companies like MasterCard that have adjusted their operations to consider these factors, ultimately leading to more efficient and environmentally-friendly business practices. This approach helps businesses realize that their IT decisions can incur significant costs beyond initial deployment.

Navigating Political Change and Business Adaptation

The conversation shifts to the implications of political changes and regulations on startups like Terra Trust. Mike reflects on how the current political administration's policies could impact environmental regulations, but mentions that many states and countries remain committed to sustainability initiatives. He stresses the importance of adapting business strategies to remain resilient in the face of political fluctuations and market uncertainties.

Advice for Aspiring Founders in Uncertain Markets

Brian and Mike discuss the startup landscape and the numerous factors that founders must consider when launching a company. Mike emphasizes the importance of focusing on incremental steps, understanding the potential for market changes, and maintaining a flexible approach to product development. He encourages founders to seek advice from their networks and to embrace the idea of being a 'collector of no's' as part of their journey.

The Impact of Technology on Sustainability

Mike outlines how Terra Trust connects tech consumers and producers to facilitate sustainability and environmental accountability in technology. By providing essential data regarding the environmental cost of tech operations, the company empowers organizations to make better-informed decisions about their tech use, promoting sustainability in the broader tech ecosystem.