Sweet Hang #1: Fever Dream w/ Michele Hansen

Sep 25, 2025 58m

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Episode Description

Ian and Aaron are joined by Michele Hansen, CEO of Geocodio, for the first in a series of Sweet Hangs to talk about everything from Aaron's upcoming vision quest to beard oils to why you need to interview your customers (and potential customers) and so much more.

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(00:00) - The Quintessential Laravel Company
(09:19) - Aaron's Vision Quest
(15:41) - Dewy Fresh
(19:52) - Customer Interviews for Outro
(35:34) - What Makes Somebody Switch?
(41:40) - The Missing Link
(48:21) - What's Geocodio Up To?

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The Quintessential Laravel Company

In the opening segment of the podcast, Ian and Aaron discuss the lasting impact of Laravel on the tech community and how Geocodio embodies the spirit of a Laravel-based company. Michelle Hansen, the CEO of Geocodio, shares her history with Laravel and how she and her co-founder, Matthias, have been integral in supporting its growth.

Aaron's Vision Quest

Aaron reveals his plans for a mini self-retreat where he intends to step back from work to figure out his life. He discusses the challenges of balancing responsibilities and the need for uninterrupted time for reflection. Michelle and Ian express excitement about his journey and share thoughts on the importance of self-discovery.

Dewy Fresh and Self-Care

The conversation transitions to a light-hearted chat about skincare routines, particularly the use of moisturizer and other products. Ian and Aaron poke fun at each other about their grooming habits, leading to humorous anecdotes about their experiences. They agree that maintaining skin health can be somewhat of a priority.

Customer Interviews for Outro

As they delve into business discussions, Michelle emphasizes the importance of customer interviews for product development, referencing her book, Deploy Empathy. She outlines how understanding customer needs can enhance products like Outro, a podcast production tool that Ian is developing. Ian shares insights from a recent conversation he had with another podcast producer, revealing how observing their workflow sparked new ideas for his project.

What Makes Somebody Switch?

Michelle and Ian touch upon the reasons that would drive someone to switch from one product or service to another. They discuss how understanding customer pain points is crucial for designing better solutions and ensuring users are satisfied with their choices. Ian shares his takeaways from observing a competitor's workflow and how that could influence the Outro product.

The Missing Link

The episode features discussions about product education and the gaps that exist in many current offerings. Michelle proposes that effective onboarding and relatable examples can bridge these gaps, enhancing user experience significantly.

What's Geocodio Up To?

Toward the end of the podcast, Michelle updates listeners on Geocodio's latest developments, including hiring plans and how their geocoding services differentiate them from competitors. She highlights the mission to make data more accessible and useful for developers.