The AI Movement with Brooke
Why Your AI Needs Your Expertise to Work | Krista Ripma
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Show notes
Krista is the founder and CEO of Authentic Audience, a full-service digital advertising agency, and the creator of Authentic Business Club. In our conversation, she shares how she is turning years of marketing and coaching experience into AI tools, from Mae, her morning AI executive, to KJ AI, the coach trained on hundreds of hours of her coaching, and her five-role AI Marketing Team using Claude Skills.
We get into how to train AI with your own context, where to keep your judgment in the process, and whether AI is creating more room for meaningful work or simply more pressure to do more.
Paid partnership: This episode includes paid promotional content from Omnisend.
Omnisend partnership
Omnisend is an email and SMS marketing platform used by more than 200,000 brands. By connecting Omnisend's MCP directly with ChatGPT or Claude, you can review campaign performance, uncover what needs attention, create client-ready reports, and take action without manually moving data between tools.
In this conversation
- How Krista uses about 2,000 hours of her work to inform KJ AI
- Why KJ AI is designed to coach and review, not write everything for you
- How Mae helps Krista sort her attention and decide what needs her that day
- What Krista’s five AI Marketing Team tools do, from copywriting to ad support
- How AI can speed up reporting while leaving creative direction and judgment with people
- How to use AI to expand your capacity without losing your voice
Connect with Krista on Instagram
Krista’s AI Marketing Team Offer
Get 50% off Krista’s Five AI coworkers trained on her frameworks with code BROOKE50:
https://www.authenticbusinessclub.co/ai-marketing-team
Timestamps
00:00 Turning Krista’s expertise into AI tools
04:00 Where AI creates leverage for a founder
07:46 Mae, the morning AI executive
14:11 The five roles on Krista’s AI Marketing Team
20:56 Omnisend sponsored message
29:30 AI and paid advertising
35:20 AI, pressure, and sustainable growth
40:26 Krista’s closing advice for founders
Listener offer
Save 5% on Leela Quantum Tech with code BROOKE:
https://leelaq.com/?ref=Brooke
Affiliate link: I earn a commission if you purchase through my link, at no additional cost to you.
The AI Movement With Brooke is a weekly podcastexploring how AI is changing the way we build, create and make decisions.
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Website: TheAIMovementPodcast.com
Disclaimer: This podcast is for informational and educational purposes only and does not constitute professional advice. Guest opinions are their own. Content is provided without guarantees of accuracy or results. Always verify information before acting. To the fullest extent permitted by law, Brooke Gramer, The AI Movement, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.