How a Public Relations Strategist Uses AI to Save Time and Create Media Impact

I’m joined by Tianna Robinson,  fractional Chief Communications Officer, award-winning publicist, founder of Intertwined Agency, and creator of AI for PR. Tianna has built her career representing culture-shifting talent and brands at the intersection of entertainment, sports, social impact, and technology. Now, she’s pioneering ways for communicators and small business owners to integrate AI into their PR and marketing workflows.

We talk about the changing PR landscape, the power of AI literacy, and why the human touch still matters in an increasingly automated world. Tianna shares real-world examples of how AI tools and agents have transformed her client campaigns from weeks of work to hours, her go-to platforms for PR pros, and why building a personal brand is no longer optional.

🔥 Topics We Cover:

• The evolution of PR in the AI era
• How to integrate AI into communications workflows
• Examples of AI agents automating press outreach and media list building
• The importance of AI literacy for communicators
• How to pivot your services to stay competitive
• Building a personal brand in the age of automation
• Balancing automation with authenticity
• Prompting like a publicist and why good prompts matter
• Serving marginalized communities in the AI revolution

 Connect with Tianna & Learn More:

• Intertwined Agency 
• LinkedIn: Tianna Robinson
• Instagram: @tiannanrobinson

 Resources & Links:

• Tianna’s Free AI for PR Playbook 
• Tianna’s Prompt Like a Publicist Guide

 AI & Productivity Tools Mentioned:

• ChatGPT
• DeepSeek
• Grammarly
• Notion
• Motion
• Zapier

 AI for PR & Media Tools:

• Propel AI
• Muck Rack
• Cision
• Canva Magic
• Firefly (transcription)
• HERO: Help a Reporter Out

For listeners ready to dive deeper into AI, The Collective offers a 7-Day Free Trial that includes the AI Mastery Challenge, a vault of advanced trainings, and recordings from past webinars.

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The AI Movement With Brooke is a weekly podcastexploring how AI is changing the way we build, create and make decisions.

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Disclaimer: This podcast is for informational and educational purposes only and does not constitute professional advice. Guest opinions are their own. Content is provided without guarantees of accuracy or results. Always verify information before acting. To the fullest extent permitted by law, Brooke Gramer, The AI Movement, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.