Entrepreneurs on Fire
How Falling $1.7 Million in Debt & Nearly Dying Led To $200 Million in Sales with Anik Singal
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Show notes
Anik is the Founder and CEO of Lurn, Inc. He's a serial Entrepreneur, philanthropist and best-selling author! He's sold over $200 Million worth of products online and he's just getting started.
Top 3 Value Bombs:
1. When you're running an effective ad, you want to be testing one variable at a time so you'll know exactly what difference that variable makes.
2. The Shotgun technique: Create as many ads as you can with as many different creatives and as many different copy types, and; then test to as many different audiences as possible. You'll figure out what works really fast!
3. Everything you do should have a system and a process.
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