Entrepreneurs on Fire
Willem Sodderland: How to make a product truly remarkable
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Willem is a serial entrepreneur, marketing innovator and speaker. In 2005, he founded Buzzer, Europe's first word of mouth marketing platform. Pioneering social marketing, the company has mastered the art of engaging consumers with brands. He recently launched Buzzable, an innovation accelerator that helps products win by making them truly remarkable; or as Willem would say, buzzable.