Squawk on the Street
CNBC SPECIAL: Inside Track - The Business of Formula 1 | Episode 1
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Show notes
Episode 1, Formula 1 and the Liberty Era:
High speed, high tech and filled with high-flyers – CNBC Documentaries goes inside the business of Formula 1 to find out what is fueling its popularity and who is profiting. Correspondent Sara Eisen profiles the heads of several F1 racing teams, including Toto Wolff of Mercedes, Christian Horner of Red Bull and Guenther Steiner of Haas, and interviews the CEOs of Formula 1 and its owner, Liberty Media – a sports and entertainment company that purchased the league in 2017 and has made a series of bold changes. Eisen travels to some of Formula 1’s most iconic races and examines the role of brand-name sponsors.
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