Consulting Success Podcast
BONUS: Marketing Mindset For Consultants - Keep Your Foot On The Pedal
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As people become more successful in their consulting business, marketing often becomes the first casualty. This mindset would have it that since you’re in a great place now where you’re getting clients and you’re busy delivering, why bother spending your time on marketing efforts? Understandably, marketing isn’t the most enjoyable of processes, but the more successful consultants recognize at some point that it is essential. Michael Zipursky takes a few minutes in this bonus episode to explain why keeping the foot on the marketing pedal makes sense, whether you’re just starting or you’re already successful and looking to scale.
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