Consulting Success Podcast

The Opposite Of Selling: Consulting Secrets For Engaging Buyers With Bob Urichuck: Podcast #45

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What's the most productive time of your day? What would happen if you dedicated one hour of your most productive time to the most important person in the world every day? This is part of Bob Urichuk’s daily routine, and it has resulted in positive improvements to his business. He would visualize, doing anything to help him get where he wants to go at seven o'clock. Any behavior that gets recognized and rewarded gets repeated. Same goes for sales and marketing, where subtlety is highly appreciated. Bob Urichuk talks about the fine art of engaging buyers to buy. He has remained in the top ten sales gurus in the Global Gurus annual list, using his expertise in sales to help consultants and business owners. Bob teaches the opposite of selling, consulting in a way that allows people to engage buyers to buy as opposed to selling them or convincing them as it's traditionally known.

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