The GaryVee Audio Experience
Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026
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Show notes
In this episode, I speak to a room full of entrepreneurs, mainly in the life insurance and recruiting space, about the new media landscape and the foundational mindset required for long-term success. I reveal why the competitive advantages I once had in "social media" have completely disappeared - a massive opportunity for those just starting out. I break down the profound shift to "interest media," and explain why your third post on TikTok can now outperform my views. I then dive deep into the mindset that separates winners from "half-pregnant" losers, urging everyone to re-invest in their business and live their actual truth without compromise.
You’ll learn about:
Why "Social Media" is Dead and How to Master "Interest Media"
The New Metrics for Content Distribution
The Humility Required to Start on New Platforms like Substack
Why Your Impatience is Rooted in a Desire to Impress People You Don't Like
The Financial and Mental Discipline of Building an Empire
How to Sell with Conviction, Not Fear, by Providing Financial Literacy