The GaryVee Audio Experience
The Future of CPG: Why Collectibility and Clean Ingredients are Winning
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Show notes
In this episode of the GaryVee Audio Experience, I talk about my newest venture into the CPG world with Very Luckee Gummies. I discuss my thesis on how collectibles will revolutionize consumer products and why I’m doubling down on live social shopping platforms like TikTok Shop and Whatnot. I also share my philosophy on "micro-quitting" and why self-awareness is your greatest asset in business. You’ll learn about:
- The Intersection of Collectibles and CPG
- My Philosophy on Micro-Quitting vs. Macro-Quitting
- How to Scale a Brand via Live Social Shopping
- Why "Humanity" is the Best Marketing for Small Businesses