The AI in Business Podcast
Measuring Marketing When AI Makes the Click Disappear - with Gillian Hinkle of Salesforce
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AI-generated answers can give buyers information without a website visit, complicating how marketing teams measure visibility and conversion. In this episode, Gillian Hinkle, Senior Director of Marketing – Demand Gen, ABM, & Growth at Salesforce, joins Emerj's Matthew DeMello to examine how teams can adapt their content and measurement practices. She discusses evaluating content for traditional search and AI-generated answers, tracking conversion by topic, and aligning website messaging with public relations and analyst coverage. Learn how to identify real AI trends by tracking where venture funding is flowing and listening to how leading CEOs describe risk and competitive strategy. Download our free PDF report, "3 Ways to Discover AI Trends in Any Sector," at emerj.com/ait