Informed: the podcast for LinkedIn® users

How To Go Viral On LinkedIn

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Welcome to a new and special episode on LinkedInformed.

A shift from the normal format, this week I’m chatting with Scott Millward, the Marketing Director of Matt Burton Associates.

Scott only started posting on LinkedIn in February 2019 and in a matter of months he was producing posts that went viral. How did he manage to do that so quickly?

Prior to our interview I checked back and counted the average engagement he received on his last 10 posts;

Reactions (Likes etc) – 1289/post

Comments – 193/post

In this fascinating interview, Scott reveals the techniques he has utilised to gain this level of success – enjoy!

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This show was created by the original host of the show, Mark Williams.

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