Talking Businessly
61: Empaneling Ian Landsman
· Summarized
Key takeaways
- Building and nurturing relationships is crucial in converting leads into actual business.
- A strong project management component can significantly differentiate consultancy services.
- Identifying a specific target audience (dissatisfied users of similar products) can enhance marketing effectiveness for new products.
- Fluidity in business operations and the willingness to pivot can lead to successful product development.
- Balancing consultancy work with product development requires strategic planning and potential delegation of tasks.
Summary
Introduction to Ian Lansman
The hosts introduce Ian Lansman, a respected figure in the business community, as their guest. They discuss the transition to a professional podcasting format using Riverside.com, reflecting on their excitement about enhancing the quality of their content through this platform.
Business Development and Sales Strategies
Ian challenges the hosts on their perceptions of potential clients and sales pipelines. He emphasizes the importance of building and maintaining relationships with leads rather than assuming a backlog of clients is waiting to close deals. The discussion dives into nuances of nurturing relationships to convert these leads into actual business.
Project Management as a Differentiator
The conversation centers around the hosts' consultancy focus, particularly the importance of project management in differentiating their service offerings from others in the tech industry. They agree on the need to demonstrate value-add beyond just technical expertise, particularly for clients seeking a reliable PM.
Development of a New Client App
The hosts outline their ambitions to launch a client app, discussing the need for clear ownership and operational agreements as they navigate the balancing act between their consultancy work and app development. Ian highlights the challenges of transitioning into a product-driven company while maintaining a consultancy.
Marketing and Positioning of the Client App
Focusing on their client app, the hosts aim to target existing dissatisfied users of competitor apps like Harvest. They consider positioning their app as an upgrade with integrated planning features, which could differentiate them in the market. The conversation emphasizes the need for iterative updates based on user feedback and market needs.
Navigating Growth and Work-Life Balance
Towards the end, the discussion shifts to managing work-life balance alongside developing the client app. The hosts recognize the need to carve out time for focused development efforts, while also considering how to delegate tasks without compromising the quality of their services.
Sponsors
- Riverside.com · We are using Riverside.com for our professional podcasting platform.
- Ian Landsman · Ian gives insights into promotion and podcasting strategies.
Show notes
We are now a professional podcast. Ian Landsman gives us some feedback on our goals, and our new client app. He is smart. And we don't talk about poker even once!
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