How I Built This with Guy Raz
Carlton Calvin: Razor. The wild rise, collapse, and reinvention of a mobile toy empire.
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Show notes
In the summer of 2000, Razor scooters were everywhere—on sidewalks, in schools, even in Silicon Valley offices. At the center of it all was Carlton Calvin, an ex-lawyer turned toy mogul who had already ridden—and crashed—multiple crazes, from Pogs to yo-yos.
Carlton knew how to spot what kids wanted before the world caught on. But when Razor went from selling a million scooters a month to zero almost overnight, his business teetered on collapse.
This is a story about timing, obsession and instinct: knowing kids would snap up Slammers with scorpions inside, seeing the potential of a sleek new scooter from Taiwan, and learning how to turn a craze into a lasting global brand.
In this episode, you’ll learn:
Why most “overnight successes” collapse as quickly as they rise
The power of partnerships– and trust– in scaling quickly
How to think like your customer (in Carlton’s case, a 10-year-old boy)
This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Patrick Murray and Maggie Luthar.
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