It Shipped That Way

Building What Customers Need, with Milun Tesovic

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Key takeaways

  • Starting with passion and necessity often leads to the most genuine entrepreneurial journeys.
  • Prioritize aligning stakeholder incentives and keep a clear line of communication while negotiating around intellectual property.
  • Striking the right balance between minimalism and polish is crucial; sometimes a simple initial product is more effective.
  • Early hires can define the culture and success of a startup; aim for a mix of passion and relevant experience.
  • Listen to customers closely to navigate market risks effectively and understand product-market fit.
  • Using creative strategies to acquire domain names can help startups establish legitimacy without heavy early investments.

Summary

Milun Tesovic's Entrepreneurship Journey

Milun shares his journey from an unintentional entrepreneur to running successful startups like Metrolyrics and CMD. He reflects on starting from a place of necessity and passion, gradually gaining intentionality in his ventures. Milun emphasizes the importance of learning from experiences and surrounding oneself with resilient teams.

Lessons from Metrolyrics

Milun recounts founding Metrolyrics, which became the largest lyrics site globally. He discusses the challenges of relying on intellectual property from record labels, the negotiations it entailed, and the importance of focusing on user needs while handling competing interests. Key lessons include the significance of aligning incentives and managing stakeholder expectations.

Building a Product: Balancing Simplicity and Complexity

Milun addresses the tension between building minimum viable products and achieving a delightful user experience. He advocates for simplicity and iterating based on user feedback while cautioning against over-polishing early versions, as that can obscure crucial learning from customers.

Hiring Dynamics in Startups

The discussion outlines the critical nature of early team hires. Milun stresses the importance of finding the right balance between experience and cultural fit, suggesting that enthusiastic individuals who are a good culture fit can sometimes be more beneficial than highly experienced hires who may not align with the startup's mission.

Navigating Market Risks

Milun emphasizes the importance of understanding product-market fit and encourages teams to closely listen to customer needs to gauge whether they're building something that the market truly requires. He warns against the dangers of betting too heavily on changing user behavior.

Creative Ways to Secure Domains

The conversation also touches on strategies for acquiring valuable domain names without overspending upfront. Milun shares insights into negotiating leases or options to buy domains later, showcasing that creative solutions can make a significant difference for startups.

Sponsors

  • Expa · Expert studio working with founders at all stages, covering design, product hiring, legal structures, financing, branding, domain acquisition, and more.
  • Steamclock Software · Support for growing businesses needing mobile app development.
  • Forestwalk Labs · Support for innovative solutions and startups.

Show notes

Milun Tesovic, founder of Metrolyrics, Cmd, and Gitalytics – and now Parter at Expa – shares lessons learned building startups. We talk about building the largest lyrics site in the world, turning organizational dysfunction into startup ideas, solving problems without making people change their behaviour, getting acquired by Github a month after launch, making early hires on a product team, and how to get a great domain with one weird trick.<ul> <li><a href="https://expa.com/">expa.com</a></li> </ul> Have feedback for the show? Send an email or message to Allen any time. It Shipped That Way is supported by Steamclock Software and Powerplant.

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