Making M&A GTM Successful
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Show notes
Gwen Pope, Head of Global Product M&A at eBay (NASDAQ: EBAY)
Creating a go-to-market plan is one of the first things to do during an acquisition. In this interview, Gwen Pope, Head of Global Product M&A at eBay, will be sharing how to make M&A GTM successful.
Listen in and learn about:
- The importance of getting your house in order
- How to pressure test your deal rationale
- Steps to building your GTM plan
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