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Handling Multiple ICPs as a Solo Founder
The Bootstrapped Founder

Handling Multiple ICPs as a Solo Founder

Sep 19, 2025 20m

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Episode Description

This is something I've been wrestling with at Podscan, and I know many of you face the same challenge: you're building a product that could serve two, three, maybe even five different ideal customer profiles. And you're trying to figure out how to keep them all balanced—or whether you should even try.

This episode of The Bootstraped Founder is sponsored by Paddle.com

The blog post: https://thebootstrappedfounder.com/handling-multiple-icps-as-a-solo-founder/The podcast episode: https://tbf.fm/episodes/handling-multiple-icps-as-a-solo-founder

Check out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvid

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