411: The Currents of a Founder

Aug 22, 2025 19m

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Episode Description

I was reading Brandon Sanderson's latest novel, Wind and Truth, when I came across a sentence that stopped me cold: "A stronger current makes for stronger fish."

That's it. That's what entrepreneurship is.

We're constantly encountering currents that either facilitate what we want to accomplish—the businesses we want to build, the lives we want to create—or they oppose us, trying to sweep us into dangerous waters. These currents change all the time. They vary in strength depending on where you are in your journey. And here's the thing: they're mostly invisible until you learn to feel them.

Someone on Twitter asked me what my top three currents were after I shared this thought. It turned out to be a revealing exercise—assessing what I'm exposed to, what I'm dealing with, and how I'm navigating these forces. So let me share what I've discovered about the currents pulling at me as I build Podscan.

This episode of The Bootstraped Founder is sponsored by Paddle.com — The Web Revenue Lab Series

The blog post: https://thebootstrappedfounder.com/the-currents-of-a-founder/The podcast episode: https://tbf.fm/episodes/411-the-currents-of-a-founder

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AI-Generated Summary

The Currents of Entrepreneurship

In this episode, Arrid draws an analogy from Brandon Sanderson’s quote, "A stronger current makes for stronger fish," to explore the various currents in entrepreneurship. He emphasizes that these currents can either facilitate or impede progress and are largely invisible until identified. He introduces his personal exploration into the 'currents' affecting his journey as a founder.

Navigating Technology Currents

The first current he addresses is the rapidly evolving technological landscape that software founders must navigate. Arrid reflects on the demanding nature of being a software entrepreneur versus a salaried engineer, emphasizing the need to adapt and learn new technologies regularly. He advises sticking to solid fundamentals for sustainable success, even amid the allure of the latest tech trends.

The Commoditization of Software

Arrid discusses the way software engineering has been commoditized, making it easier for individuals and larger companies alike to build software products. While this opens doors for indie developers, it also increases competition. He underscores the need to establish a strong brand and distribution strategy to defend against this growing commoditization.

The Challenge of Attention & Marketing

The third current revolves around the constant need for founder attention in a crowded market. Arrid feels the pressure to be active in marketing while also remaining true to himself and his journey. He mentions his routine of sharing insights from his newsletter on social media, navigating the fine line between authentic communication and marketing obligations.

Work-Life Balance Dynamics

Finally, Arrid reflects on the struggle of maintaining work-life balance amid the demands of being a founder. He articulates the conflict between dedicating time to work versus engaging in activities that support mental stability. He acknowledges the common misconception that more work equates to better outcomes, highlighting the importance of quality over quantity.