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Today I'll be talking about a successful marketing project within my software business that turned out to be so successful that it spawned a business built on top of that business.
This episode of The Bootstraped Founder is sponsored by Paddle.com
The blog post: https://thebootstrappedfounder.com/the-podscan-ideas-vault-engineering-as-marketing/ The podcast episode: https://tbf.fm/episodes/408-the-podscan-ideas-vault-engineering-as-marketing
Check out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvid
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
In this episode, Arvid discusses a successful marketing project within his software business, which led to the creation of the Potscan Ideas Vault. It serves as a platform that tracks, scores, ranks, and analyzes various business ideas extracted from podcast transcripts.
Arvid explains the technology behind Potscan, detailing how it extracts relevant business ideas from over 500 podcasts. He shares the insights gained from a customer in the medical field who summarizes specific podcasts for targeted audiences, showcasing the potential for various industries to utilize similar methods.
This section covers Arvid's strategy of using engineering as marketing. By developing an automated system that generates newsletters from his podcast analytics, he not only showcases the utility of the Potscan platform but also attracts new customers curious to implement similar systems.
Arvid elaborates on the creation of the Ideas Vault, which archives all business ideas sourced from podcasts. He discusses subscription models, the importance of timely information, and integrating payments through Paddle to monetize access to older ideas.
The episode wraps up by highlighting the growth of the Potscan platform and its Ideas Vault, emphasizing the potential to provide valuable content across various industries. Arvid encourages listeners to explore the platform and engage with the growing database of ideas.
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