Will Amazon Dethrone Google's Ad Business (with Josh and Greg March)

Key takeaways

Amazon's advertising platform is rapidly growing, but third-party sellers must remain cautious of Amazon potentially undercutting their products.
Consumer behavior is shifting towards Amazon for product searches, challenging Google's dominance in search advertising.
The future of voice technology and its integration into advertising remains uncertain, with the possibility of revolutionary applications yet to be realized.
Innovators in the advertising space will shape the future consumer engagement landscape, emphasizing the importance of adapting to technological changes.

Summary

Amazon's Emergence as an Advertising Powerhouse

Josh Brown and Greg March delve into the rise of Amazon as a formidable contender in the advertising space. They discuss the challenges that third-party sellers face on the platform and how Amazon's position enables them to leverage their advertising services while potentially stifling third-party innovation. The conversation highlights how advertisers are increasingly seeing Amazon as a crucial platform for marketing, considering consumers often begin their product searches directly on Amazon.

The Battle of Search: Google vs. Amazon

The podcast explores how Google's traditional dominance in search advertising is being threatened by Amazon's growing influence. They discuss the shift in consumer behavior, primarily among Prime members who conveniently turn to Amazon for their shopping needs, thus questioning the relevance of Google in that context. Both speakers agree that this shift could catalyze a reevaluation of advertising strategies, as companies look to balance their ad budgets between Google and Amazon.

Voice Search and Advertising Disruption

The hosts discuss the potential impact of voice search technology on the advertising landscape, particularly in the context of Google and Alexa. They ponder whether voice interfaces will disrupt traditional search advertising and if a 'killer app' for voice search will emerge. The conversation emphasizes the need for innovative applications that fully utilize voice technology, suggesting that despite current limitations, the future holds significant potential.

Future of Advertising and Consumer Engagement

Towards the end of the conversation, Greg shares insights about the future of consumer engagement and how advertising might evolve as technology advances. He hints at the possibilities of voice assistants providing personalized updates about investments, indicating that while the industry is slow to adapt, there is a horizon filled with opportunities for those willing to innovate.

Show notes

Josh Brown talks with Greg March, founder of Noble People, a media agency based in New York City, about whether or not Amazon's advertising business can supplant Google's search hegemony any time soon.
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