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Growth In Reverse: Newsletter & Email Growth

Behind the Scenes of a Free 30-Day Newsletter Growth Sprint

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Key takeaways

  • The '30 Days of Growth' initiative has achieved significant engagement with over 2,600 sign-ups and offers an extensive prize pool to incentivize participation.
  • Engagement on social media, particularly LinkedIn, can fluctuate, presenting a need to adapt and evolve promotional strategies to maintain reach.
  • Referral strategies tied to prizes can drive participant engagement and encourage sharing, making giveaways an effective tool for growth.
  • Exploring future monetization and productization of content can lead to new opportunities while balancing respect for original creators.

Summary

Overview of the 30 Days of Growth Initiative

The episode dives into the ongoing '30 Days of Growth' newsletter campaign, sparked by the hosts' enthusiasm to share daily growth tips with subscribers. They've achieved considerable traction with over 2,600 sign-ups, 1,250 being new subscribers, and a significant giveaway of approximately $10,000 in prizes. The hosts discuss the campaign's evolution and their ideas for amplifying reach during the last stretch.

Promotional Strategies and Engagement Challenges

Chenell and Dylan discuss their promotional tactics such as LinkedIn posting, a dedicated daily email, and using a referral system tied to the giveaway. They analyze current engagement stats, noting a dip in LinkedIn interaction that Chenell aims to address, alongside thoughts on how to enhance visibility and activeness on platforms like Substack.

Giveaway Mechanics and Referral Strategies

The structure of the giveaway is a central focus, highlighting how referrals work and the allure of prizes including newsletter audits, tool licenses, and a private podcast feed. They examine participant behavior in referring others and brainstorm ways to incentivize further sharing, such as offering mini-audits and shoutouts.

Future Plans and Product Potential

The podcast explores potential future directions for the 30 Days of Growth initiative post-campaign, including ideas to turn the content into a paid product. Discussions include the balance between charging for content created from other people's ideas and providing valuable organized information to subscribers. They contemplate how to maintain engagement after the campaign ends.

Sponsors

  • Senja · A tool for onboarding and segmentation that is part of the giveaway.
  • Tella · Another tool included in the prize giveaway.
  • RightMessage · A featured tool in the prize giveaway.
  • HelloAudio · A tool used to host the private podcast feed.
  • Justin Moore’s Brand Deal Wizard course · Part of the prize offerings in the giveaway.
  • Antisocial Newsletter Growth Course · Promoting the waitlist for future subscribers.
  • Growth In Reverse PRO Community · An invitation to join the community for deeper growth and resources.

Show notes

Get 30 proven strategies to grow and optimize your email list FREE >>

"This might be the most fun I've had growing my newsletter." — Chenell

And here's how Chenell's doing it.

We're giving you a behind-the-scenes look at how 30 Days of Growth is going—and how we’re planning to make the most of the final stretch! With over 2,600 signups already and a massive giveaway in motion, this mini-launch is becoming more than expected… but can it be even bigger?

In this episode, Chenell & Dylan break down what’s working, what could be better, and where we’re focusing our energy in the back half of the campaign. We get into the growth levers we’ve pulled so far—like cross-promotions, private podcast feeds, and Substack experiments—and brainstorm ways to maximize reach and increase referrals. It’s a total fly-on-the-wall session, so you’ll hear the real-time ideas, dilemmas, and strategies we’re exploring to keep this momentum going.

→ Take your newsletter to the next level with GIR Pro >>

KEY TAKEAWAYS

  • What 30 Days of Growth "pop-up" newsletter is and how the idea took shape
  • The $8,000+ prize giveaway and how it’s fueling referrals
  • What’s working so far: referral stats, private podcast feed, and community response
  • The LinkedIn engagement slump and what we’re testing to fix it
  • Re-engaging on Substack and using it as a second distribution channel
  • Optimizing the welcome email and sharing page for better conversions
  • Ideas for bonus incentives: mini audits, workshop invites, and shoutouts
  • Using testimonials, carousels, and short experiments as additional content
  • Discussing the future: paid product potential and post-campaign plans

LINKS MENTIONED

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Thanks to Tim Forkin for editing these episodes.

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