The #1 Thing These 3 Newsletters Got Wrong (and How to Fix It) — Newsletter Roasts Vol. 2

In this episode, the hosts kick things off with an exciting introduction about roasting newsletters, a follow-up to their previous roast where they only focused on one newsletter. They lay out their goals for this second volume, emphasizing the importance of constructive criticism and the value of sharing insights that can help every newsletter creator improve their content.

The discussion begins with an analysis of Jacob's newsletter 'From Europe With Love.' The hosts note the lack of monetization and the casual nature of the newsletter, which features lesser-known European products. They critique its homepage for not adequately showcasing Jacob's experience or authority. They stress the need for a clear target audience and better focus in addressing what this newsletter aims to achieve, suggesting that potential readers may feel overwhelmed by the broad scope of product offerings.

Moving on, the hosts dive into the second newsletter, 'AutoGPT,' run by Joey Mazzars, which promises to save users time using AI. While the the concept is promising, feedback centers around the overly broad target audience of 'AI enthusiasts.' Recommendations include refining the focus on a specific segment of users and ensuring the communication is aligned with the wide range of content that AutoGPT seems to be offering. The hosts express concerns about the newsletter's design and user engagement strategies.

Next up is 'The Curious Procrastinator,' a duo-driven newsletter that aims to help readers work smarter while procrastinating better. The hosts find its branding clever but lament the lack of clarity regarding the content for potential subscribers. They critique the newsletter’s length, finding it overwhelming and disorganized. Suggestions for improvement include creating a more structured format with a clear theme, avoiding excessive length, and providing engaging welcome emails that better explain the newsletter's purpose.

In their closing thoughts, the hosts reiterate the importance of having a clear focus for newsletters while encouraging creators to consider their audience more deeply. They share general advice on how all newsletter operators can benefit from simplifying their structure and messaging, putting emphasis on creating engaging introductory experiences for new subscribers.