The Top 6 Newsletter Tips from 2025

In this episode, Dylan and Chenell celebrate their one-year anniversary of the Growth and Reverse podcast. They reflect on the journey of podcasting, the challenges of planning episodes, and the joy of sharing content that taps into the stories of various guests—both insightful and humorous. They decide to review standout newsletter growth tips shared by past guests, providing listeners with valuable takeaways.

One impactful clip features Eddie Shleyner, who emphasizes the importance of social proof through testimonials in growing his newsletter. He explains how he incentivizes referrals by offering backlinks in exchange for testimonials, which significantly boosts conversion rates and credibility. His strategy highlights that visible endorsements from satisfied users can greatly enhance trust for potential subscribers.

Ollie Richards introduces the concept of a self-liquidating flywheel, a strategy he employs by selling digital products to cover the costs of ads. This model allows for scaling without sacrificing personal time, as it adeptly balances the costs incurred from lead generation with income from digital sales, thereby increasing the potential for profit on coaching offerings.

Sam Vander Wielen discusses innovative methods to convert engagement on Instagram into newsletter sign-ups using ManyChat. By creating engaging content and offering value upfront (like playlists or episode links), she increases her email list without forcing users to leave the platform, effectively honing the communication funnel.

Katelyn Bourgoin shares her approach to integrate quizzes and polls into her newsletter that not only educate subscribers but also provide an opportunity for promotions. By creating a structure where users can win prizes through participation, she maximizes engagement and adds an enticing element to her newsletter, which helps in retaining subscribers.

Justin Moore leverages one-on-one direct messages to build rapport with new followers on social media. By researching to personalize these messages and offering newsletter subscriptions, he generates high engagement and fosters community, stressing the effectiveness of a human touch versus automated outreach.

Nathan May details his tactic of creating a private newsletter that targets specific CEOs and heads of growth within the newsletter industry. This targeted approach reduces competition while building a trusted community. His focus on high-value content and direct connections facilitates not just subscriber growth but also significant revenue, achieving $1 million ARR with a small list.