Dirt Talk Podcast
“Everyone Thinks We’re Killing It” and Jet-Setting (BuildWitt Update #22) — DT 381
· Summarized
Key takeaways
- Success is multifaceted, and perceptions can be misleading; there is often more under the surface than meets the eye.
- Business challenges are an inherent part of growth, and feeling uncomfortable can indicate that you're on the right path.
- Real on-the-ground experience is invaluable; travel allows for deeper industry insights that are transformative for business.
- Building a personal brand requires transparency about the business's operations and the substantial effort that goes unseen.
Summary
The Illusion of Success
Aaron discusses the perception of success surrounding BuildWitt, particularly how others believe they are 'killing it' on many fronts. He shares that while they have indeed achieved much, including increased recognition and a strong team, he cautions against assuming that they have everything figured out. The hard truth is that the business faces numerous ongoing challenges and complexities.
Reality of Business Challenges
He elaborates on the realities of running a business, the pressure to perform, and the struggle that often accompanies growth. Aaron shares personal feelings of overwhelm and the hard decisions made amidst chaos, emphasizing that discomfort can be a signal of progress rather than failure.
The Importance of Travel and Experience
Traveling is a significant part of Aaron's role, not just for personal enjoyment but as a strategic advantage. He explains how visiting industry sites worldwide feeds into a greater understanding of the dirt industry and enables stronger connections with leaders and organizations that drive growth. His travels are positioned as essential for building relationships and fostering business development.
The Nature of Influence and Branding
Aaron clarifies misconceptions about his travel lifestyle and its impact on the business. While some perceive it as neglect, he details how his traveling influences the business positively, emphasizing that building the brand is interconnected with his visibility and experiences in the field.
Sponsors
- Ariat · They’ve been remarkable to us for a very long time. They continue to be remarkable to us for sponsoring the summit, the vlog, and the podcast.
Show notes
This week, Aaron gets real about what’s really going on behind the scenes at BuildWitt. From leadership challenges to financial pressure and constant travel, he opens up about the hard parts of running a business—while explaining why the struggle is actually a sign of growth. He also clears the air on his globe-trotting lifestyle and how it fuels the mission to better serve the Dirt World. It’s an honest look at what “killing it” really means.
Questions or feedback? Email us at dirttalk@buildwitt.com!
To learn more about attending the 2025 Ariat Dirt World Summit, visit www.dirtworld.com!
Learn more about your ad choices. Visit megaphone.fm/adchoices
Follow this show on AudioBrevity and new episodes get summarized for you. Create a free account