Dirt Talk Podcast

Reducing Turnover by 70% in One Year w/ Glenn Baranko – DT 346

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Key takeaways

  • Growing a business rapidly brings chaos that must be managed carefully to sustain success.
  • Investing in technology and thorough training enhances productivity and operational efficiency.
  • A strong company culture is crucial for employee retention and satisfaction.
  • Involving the local community and youth in educational initiatives fosters future talent in construction.
  • Recognition and consistent engagement with employees strengthen company culture and loyalty.
  • Continuous improvement and feedback from all levels enhance leadership effectiveness and company success.

Summary

Chaos of Rapid Growth

Glenn Baranko discusses the overwhelming chaos that comes with rapid business growth in the construction and oil industries. He highlights the challenges faced by contractors when demand increases overnight due to market shifts, and the resulting issues of managing growth and the costs associated with it. Despite the financial increase, the complexities and chaos often outweigh the benefits.

Embracing Modern Construction Techniques

The conversation shifts towards embracing technology and modern tools in construction. Baranko illustrates how they have incorporated GPS technology and continuous training into their operations, emphasizing that while many have the equipment, the implementation and training necessary for effective use are often neglected, leading to inefficiencies.

Changing Company Culture

A significant portion of the discussion focuses on the cultural shift within Baranko Bros that has helped reduce employee turnover by 70%. Baranko explains the importance of creating a positive work environment, recognizing employees, and fostering a culture that values mental health. He highlights how their approach to employee hiring and retention has transformed by focusing on culture fit rather than just urgency in hiring.

Investing in the Next Generation

Baranko emphasizes the importance of investing in the younger generation and the local community through education and skills development. He shares information about their collaboration with local schools to provide hands-on training and support for students pursuing careers in construction and related fields, including funding for tools and equipment.

Recognition and Community Engagement

The role of recognition and community engagement emerges as a key theme. Baranko shares how they utilize their food truck for community events and employee recognition, further building relationships with employees and families. This also extends to their involvement in local programs and events that help strengthen community ties.

Continuous Improvement and Leadership Development

The final part of the podcast focuses on ongoing leadership development. Baranko expresses the importance of not just leading from the top down but also embracing a culture of continuous improvement, where feedback from all levels of the company is valued. He emphasizes the importance of workshops, conferences, and community engagements as catalysts for growth.

Sponsors

  • Baranko Bros · Glenn is President of Baranko Bros, a civil and oil field services contractor based in Dickinson, North Dakota.
  • Ariat Dirt World Summit · Learn more about attending the 2025 Ariat Dirt World Summit.

Show notes

Glenn is President of Baranko Bros, a civil and oil field services contractor based in Dickinson, North Dakota. After building North Dakota and the surrounding states for decades, Glenn and his leadership team thought there could be a better way to develop and retain their people. So they got to work, and the results speak for themselves. You can learn more about Baranko at their website below!

https://barankocompanies.com/

https://www.linkedin.com/in/glenn-baranko-6a7433108/

Learn more about attending the 2025 Ariat Dirt World Summit by visiting www.dirtworld.com!

Questions or feedback? Email us at dirttalk@buildwitt.com!
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