Dirt Talk Podcast
Q1 Planning and 2026 Budget (Building BuildWitt #34) — DT 405
· Summarized
Key takeaways
- The company aims for transparency and has shared its Q1 planning and 2026 budget with the entire team.
- Key objectives for 2026 include eliminating churn and enhancing customer experiences through strategic focus on improvements.
- A customer health score has been launched to actively track customer engagement and success.
- The introduction of a bonus plan linked to company performance aims to foster a sense of shared success among the team.
- The 2026 Dirt World Summit is expected to have a strong turnout, with companies bringing larger teams to maximize the event's value.
Summary
Q1 Planning Insights
In this episode, Aaron discusses the detailed planning that took place for Q1 of 2026. He reflects on the challenges faced in 2025, particularly stemming from selling the creative marketing business. Despite the struggles, there's an optimistic outlook as the focus is on transparent planning and goal setting, primarily aimed at eliminating churn and 'wowing' customers.
Goals for 2026
The major goals established for the year 2026 include eliminating churn and enhancing customer satisfaction, encapsulated in the concept of 'wowing' customers. Aaron outlines three significant objectives (or 'rocks') for Q1: successfully launching an improved home screen for the platform, effectively sharing customer success stories, and understanding the reasons behind customer churn to address them proactively.
Team Empowerment and Transparency
A highlight of the episode is the rollout of the 2026 budget and bonus plan to the team, emphasizing the company's value of transparency. Aaron expressed enthusiasm about sharing financial insights with the team and creating a performance-driven bonus system to reward them for achieving key metrics. This initiative aims to foster a sense of ownership among team members and align their success with that of the company.
Customer Success and Engagement
Aaron discusses the launch of a customer health score to track engagement trends, intending to proactively manage customer relationships. By monitoring these metrics, the team aims to reinforce a culture of continuous daily training and minimize churn.
Dirt World Summit Update
The episode also covers the development surrounding the upcoming 2026 Ariat Dirt World Summit, reporting that over a thousand tickets have been sold. There's a notable trend of companies sending larger groups to the summit, ensuring a cohesive learning environment and maximizing the event's impact on the attendees.
Sponsors
- Ariat Dirt World Summit · Learn more about attending the 2026 Ariat Dirt World Summit
Show notes
Aaron dives into what’s been going on to plan for Q1 and shares some insight into the 2026 BuildWitt budget.
Questions or feedback? Email us at dirttalk@buildwitt.com!
To learn more about attending the 2026 Ariat Dirt World Summit, visit www.dirtworld.com!
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