Dirt Talk Podcast
"It's Not the Pay, It Never Was" - Ken Rusk (DT446)
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May 28, 2026
It's Not the Pay, It Never Was
Ken Rusk w/ Rusk Industries – DT 446
Ken Rusk is the author of Blue Collar Cash, founder of Rusk Industries, a drainage and excavation company in Toledo, Ohio, and a Fox News contributor who has appeared on over 327 podcasts in the past two years. He spent 40 years figuring out why some employees thrive and others just survive — and the answer had nothing to do with pay or benefits. He reveals why employers who can't find good workers are the actual problem — and the surprisingly simple system he's used for decades to turn blue collar workers into goal-crushing machines.
Follow Ken on LinkedIn at: https://www.linkedin.com/in/ken-rusk-2656a7175/
Learn more about Rusk Industries at: https://www.kenrusk.com/
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