Dirt Talk Podcast
From Trucking to Paving to Shoring w/ Michael Baer – DT 330
· Summarized
Key takeaways
- Your career often stems from the choices and risks you take; embrace opportunities for growth.
- Mentorship is vital: seek mentors and also be willing to provide mentorship to others.
- A company’s culture should emphasize high performance and accountability rather than loyalty alone.
- Exceptional customer service and communication can set a business apart in the competitive construction market.
- When entering new markets, understand and adapt to local practices and expectations for success.
Summary
The Journey into Construction
Michael Baer shares his unconventional entry into the construction industry starting with a trucking company. He reflects on how his journey was motivated by a desire for independence and a passion for being in charge, leading him into various fields within construction, including paving and shoring. Growing up, he was told that failing to excel academically could lead him to jobs seen as less desirable, which drove him to prove his worth in a field he originally fell into by chance.
Mentorship and Responsibility
Baer emphasizes the importance of mentorship throughout his career, crediting several key figures who guided him without explicitly offering mentorship. He believes that being open to learning and taking responsibility for one's career trajectory is crucial. Baer urges listeners to seek mentor relationships organically and to prove themselves worthy of being mentored, highlighting that mentorship often occurs without formal acknowledgment.
Building a Strong Culture
A significant theme discussed by Baer is the difference between a family-oriented business culture and a high-performing team culture. He explains how the construction industry often overvalues loyalty to long-term employees even when it hampers growth. Baer advocates for providing opportunities for younger employees and creating an environment where mentorship thrives, while also ensuring accountability within the team.
Customer Service as a Priority
Baer notes the importance of customer service in the construction industry, especially in equipment rental. He points out that it is essential for employees at every level to understand the importance of their roles in ensuring customer satisfaction, from drivers to sales staff. By prioritizing excellent customer service, trench safety, and timely deliveries, Baer believes companies can distinguish themselves in a market where many customers expect minimal effort.
Adapting to New Markets
The episode delves into Baer’s experience with expanding his business into Texas. He shares insights into the complexities and different customer expectations in the new market compared to Arizona. By hiring local talent with a deep understanding of Texas' construction landscape, Baer has successfully integrated his company's values while meeting regional needs.
Sponsors
- Ariat · Dirt Talk listeners can receive 10% off their first order at Ariat by clicking here or visiting Ariat.com/dirttalk.
Show notes
Michael Baer leads TRENCH-ADE, an Arizona and Texas trench shoring rental company. He originally started in the Dirt World with a trucking business, leading to a hugely successful stint in paving. Now, he’s applying all his lessons learned to an entirely new kind of business. Learn more about TRENCH-ADE at https://trench-ade.com/
Questions or feedback? Email us at dirttalk@buildwitt.com!
Stay Dirty!
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They make world-class footwear and workwear that we see on every job site we visit, and their folks are just as great as their products.
Dirt Talk listeners can receive 10% off their first order with Ariat by clicking here or visiting Ariat.com/dirttalk.
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