Lunch Hour Legal Marketing
Mail Bag – You Asked, We Answered
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We love answering your questions, folks! Gyi and Conrad have collected a series of queries from a variety of LHLM listeners, and they’ve got plenty of tactical insights to share.
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Mail time! When we know what’s on your mind, we can bring you the focused, valuable guidance you need to keep growing and improving your law firm business. So, what questions & answers do we have for you today? They guys address marketing mindset shifts (think like a CEO!), seemingly dubious PPC data, visibility tips, 2026 conference recommendations, and more.
Also, things are a’changing at Lunch Hour Legal Marketing. Gyi & Conrad take a moment to explain the new partnerships they've been developing, and the next step in the evolution of the podcast.
The News:
Greater personalization seems to be the driving force behind the expansion of Personal Intelligence across AI Mode in Search, the Gemini app, and Gemini in Chrome. Is this good? Bad? Another step toward hyperdependency? We’ll see: Bringing the power of Personal Intelligence to more people
Anthropic has done an extensive study on What 81,000 People Want from AI. Give it a read.
Users can now ask AI about the businesses they see in Google Maps, and we think this promises to bring some significant user behavior shifts over time. Think about it: How we’re reimagining Maps with Gemini.
OpenAI updates: Introducing GPT‑5.4 mini and nano.
Find Conrad and Gyi at ABA TECHSHOW!
Listen Next:
BS You Hear at Legal Conferences
Connect:
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok
r/LHLM
Chapters
00:00 Intro: LHLM at ABA TECHSHOW 2026
02:23 The News: Google's Personal Intelligence & AI
03:16 The News: Anthropic’s Massive AI Study
04:10 The News: Google Maps Re-Imagined with Gemini
05:10 The News: New ChatGPT Release
05:31 Find LHLM at ABA TECHSHOW
06:43 An Evolution for Lunch Hour Legal Marketing (Sponsored Endorsement Model)
13:50 Listener Review: Invaluable 5 Stars
14:58 Opening the LHLM Mailbag
15:15 Mailbag Q1: Helping Marketing Operators Think Like a CEO
22:54 Mailbag Q2: Turned Off PPC, No Drop in Leads - Why?
29:57 Mailbag Q3: Top 3 Trends to Increase Visibility/Growth
36:20 Mailbag Q4: Legal Conferences to Attend in 2026
39:10 Wrap-Up