Lunch Hour Legal Marketing

Help, My Law Firm Is Stuck! – Should I Expand Practice Areas or Locations?

Share this episode
Anyone with this link can open it.
Share Link
Start at 0:00

This episode isn’t summarized yet

Create a free account and summarize it. In a few minutes you’ll have the key takeaways and a section-by-section summary.

Show notes

Business feeling stagnant in your smaller market? Contradictory to our previous claims, adding a new practice area might be just the thing. But first, new Direct Business Search data just dropped—what do you do now?

-----

Fantastic news, everybody—Google has finally segmented out your Direct Business Search results. What does that mean for you? Gyi and Conrad hash out the details to help you understand how this new data could affect your tactics and budget, ultimately bringing better focus to your marketing efforts. 

Later, we’ve often said that finding your niche area in legal practice can be a very effective way to capture more business in your market. Buuut… is that always true? Could there, perchance, be a situation where adding new practice areas is the best move for your business? Gyi and Conrad discuss the pros and cons of practice expansion and how to stay tactical and competitive in the process. 

The News:

Very clever PR stunt, folks. – Cheeky law firm offers to help Native American tribe evict Billie Eilish from their land after smug Grammys rant. 

Just want to offer our appreciation to Rich Ruohonen for being an awesome athlete, lawyer, and citizen of our great country – A 54-year-old personal injury lawyer from Minnesota just became the oldest US Winter Olympian

Google Direct Business Search data now showing in LSAs. 

Fresh Near Media Research is on its way. Stay tuned! 

 

Listen Next:

LHLM Office Hours 

Connect:

The Bite - Lunch Hour Legal Marketing Newsletter!

Leave Us an Apple Review 

Lunch Hour Legal Marketing on YouTube 

Lunch Hour Legal Marketing on TikTok

r/LHLM 

Couldn't load the audio. A blocker may be stopping the show's tracking links. Open the file