The Summer of Lunch Part 3: What Exactly Is The Purpose of Social Media?
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What really is the purpose of an online social presence for a law practice? Can lawyers really attract clients through social media? In this episode of Lunch Hour Legal Marketing, Jared Correia interviews Leigh McMillan, vice president of marketing at Avvo, during Mass LOMAP’s 5th Annual Marketing Conference in Boston. Leigh explains the importance of participating in social media, how a lawyer’s presence can affect search results, and how to choose the right channel to increase your law firm’s visibility online.