Lunch Hour Legal Marketing
Conrad’s Crystal Ball Returns!
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Show notes
Our 50th episode features a deep dive into 2021 legal marketing trends and a look ahead at 2022.
First, news: With a million new COVID infections nationwide, ALM’s New York Legalweek conference has been postponed to March 8-11. And a report on significant changes to Google’s vicinity advertising algorithm that may affect your firm.
Gyi and Conrad also discuss interesting statistics from Justia’s annual survey. Most notably, some 17% of surveyed firms are backing away from Google ads. Why? Plus, what’s going on with local service ads and what firms are saying about their overall legal marketing spend. And surprising stats about LinkedIn, websites, and blogs.
New client intake data from Clio.com’s Legal Trends Report finds prospective clients are turning to video conferencing and texting. Are you?
And … the return of Conrad’s Crystal Ball. How will shifting economic factors—and, oh yeah, COVID—affect legal marketing? There’s a lot to think about. So how does marketing evolve?
Special thanks to our sponsors Alert Communications, LawYaw, and Clio.