Masters of Scale
Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu
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Show notes
Why does uncertainty make us less rational with money? And who should we trust for financial advice online? Vivian Tu, financial educator and CEO of Your Rich BFF, joins Rapid Response to break down today’s personal finance risks and opportunities, from “lifestyle inflation” and the most common money mistakes smart people make to how Gen Z is navigating 2026 volatility and a shifting job market. Tu also previews her new book Well-Endowed, weighs in on tech stock valuations and prediction markets, and shares the surprising lessons she’s taken from Rihanna. Hear Vivian’s conversation with Bob Safian in this recent episode, first published in the Rapid Response feed.
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