Motley Fool Hidden Gems Investing

Interview with Dan Ariely: Investing in the Irrational

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Dan Ariely, a Professor of Behavioral Economics at Duke University, is the bestselling author of Misbelief, Dollars and Sense, and Predictably Irrational. Motley Fool contributor Rich Lumelleau talks with Ariely about the rational and irrational:

Inspiration for studying human behavior

Swiss Army Knife problem

Emotions and investing

Extrinsic and intrinsic motivation

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