HBR On Strategy

How Indra Nooyi Brought Design Thinking to PepsiCo

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As the former CEO of PepsiCo, Indra Nooyi played an important role in shaping the company’s global strategy. Perhaps most notably, she introduced design thinking into the company’s innovation process. In this episode, Nooyi explains how design thinking shifted the culture at PepsiCo to ultimately make the company’s operations more centralized and coordinated.

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