HBR On Strategy

How to Fail Right

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We all know Silicon Valley’s mantra: fail fast, fail often. But when is it OK to fail in the real world? Harvard Business School professor Amy Edmondson says it depends on how and why you fail. She’s an expert on psychological safety, and she explains the difference between good and bad types of failures. (One has to do with experimentation, while the other is rooted in inattention or lack of training.) Edmondson also explores the downsides of not experimenting enough because your team fears failure.

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