HBR On Strategy
Inside BMW’s Decarbonization Strategy
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In 2023, the auto industry went through huge changes in pursuit of lower carbon emission. Some automakers announced their plans to stop selling vehicles with internal combustion engines. In contrast, BMW decided to pursue a more flexible decarbonization strategy. Their plans include gasoline and diesel-fueled internal combustion engines, plug-in hybrid EVs, and battery EVs. The goal is to reduce lifecycle emissions across BMW’s supply chain, their production, and tailpipe emissions. In this episode, Harvard Business School assistant professor Shirley Lu explains how BMW analyzed its sustainability goals alongside market-based risks to formulate their decarbonization strategy. She also discusses how the company’s leadership presented their strategy to skeptical stakeholders.