HBR On Strategy
What It Takes to Thrive During a Crisis
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Why did some companies thrive during the Covid-19 pandemic while others struggled? Keith Ferrazzi, founder of the consulting firm Ferrazzi Greenlight, surveyed more than 2,000 executives to learn how they changed their operations during the pandemic. The results show that some companies had already been cultivating a kind of extreme adaptability before the pandemic. That practice helped them come out on top. In this episode, Ferrazzi outlines the concrete steps organizations can take to cultivate the resilience and agility to stay competitive in the post-Covid-19 world.