HBR On Strategy
How to Compete with “Free” Products and Services
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Free products and services are everywhere. But if your revenue strategy does not include give aways, how can you compete? Brigham Young University professor of strategy David Bryce studied give-away strategies across 26 different product markets. He discusses which key factors to consider as you decide how to compete with a free entrant and how to refine your own product mix and decide which customers to target with free products.