REWORK

Nevermore, Amazon

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Key takeaways

  • Independent bookstores rely on storytelling, community engagement, and differentiated experiences to compete with Amazon.
  • Amazon's pricing and early shipping practices cause significant economic and reputational challenges for small booksellers.
  • Seasonal blockbuster releases are essential for the financial health of indie bookstores, highlighting the importance of inventory management and prediction.
  • Bookstores should embrace their political and cultural role, using activism to reinforce their community value.
  • Creative pursuits like writing poetry and maintaining newsletters help bookstore owners stay connected to their passion and community.

Summary

The Future of Book Buying and the Role of Independent Bookstores

The podcast discusses the importance and resilience of independent bookstores in the age of Amazon and major online retailers. Danny Kane shares insights into how indie bookstores differentiate themselves through storytelling, local community engagement, and in-person experiences. The conversation highlights the impact of Amazon's pricing and early release strategies, especially around high-profile book releases like Margaret Atwood's 'The Testaments.' Kane emphasizes the support network within the industry, the importance of supporting local businesses, and how indie bookstores are adapting their offerings, including online sales, to compete and thrive.

Amazon's Impact on Bookstore Economics and Local Business

A significant part of the discussion centers on Amazon's pricing strategies, delays in releasing books, and how these practices affect indie bookstores' sales and reputation. The hosts explore how Amazon's ability to price books at or near cost, coupled with early product shipments, damages the traditional retail model and library's economic stability. Kane discusses how this impacts the local economy, with anecdotes of specific titles and how big blockbuster releases are crucial for the financial health of small bookstores.

Challenges and Strategies for Independent Bookstores

The episode delves into the logistical and strategic challenges faced by indie bookstores, including how they manage inventory for anticipated big releases and their reliance on seasonal boosts like the holiday season. Kane shares how they experiment with pre-order campaigns, local titles, and storytelling to maintain relevance and community connection. The discussion also covers how stores leverage their unique local knowledge and curated selection to build a loyal customer base and differentiate from online giants.

The Power of Storytelling and Political Engagement in Book Selling

Kane discusses how indie bookstores use storytelling—about their history, community, and the significance of books—to create a compelling narrative that attracts and retains customers. He advocates for bookstores to be outspoken about political issues, asserting that embracing their inherently political role can strengthen their community ties and support their business. The episode encourages bookstores and owners to lean into activism as a way of asserting their value beyond mere retail.

Personal Projects and Literary Inspiration

Apart from running the bookstore, Kane talks about his passion for poetry, upcoming book releases, and the role of newsletters in maintaining his creative discipline. He mentions his upcoming poetry collection 'El Dorado Freddy's' and shares his enthusiasm for books that challenge conventions, like Lucy Ellmann's 'Ducks, Newburyport.' The segment underscores the importance of creative expression for bookstore owners and how literature influences their work and philosophy.

Sponsors

  • Basecamp · Get it together and manage projects the right way with Basecamp. Try it for free at Basecamp.com.

Show notes

She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement by Jodi Kantor and Megan Twohey (IndieBound.org) - 00:40

Playing at the World: A History of Simulating Wars, People and Fantastic Adventures, from Chess to Role-Playing Games by Jon Peterson (IndieBound.org) - 1:14

"Independent Women," our previous podcast's episode about Women & Children First bookstore - 1:31

"Heal the Internet," our episode where David Heinemeier Hansson endorsed IndieBound - 2:00

Danny Caine's website - 2:37

The Raven Book Store's website | Twitter | Instagram - 2:40

The Raven's viral Twitter thread from April 2019 - 6:46

"Amazon will pay $0 in taxes on $11,200,000,000 in profit for 2018" (Yahoo Finance) - 10:10

Books Are Magic - 11:00

Caitlin Doughty - 13:17

"Margaret Atwood's Handmaid's Tale sequel escapes from tight secrecy" (The Guardian) - 14:46

The Raven's Twitter thread about the embargo on The Testaments - 16:36

The huge demand for Michelle Obama's memoir affected printing capacity for Basecamp cofounders Jason Fried and David Heinemeier Hansson's book, which came out in the fall 2018. We covered those issues in this episode - 19:19

Salt, Fat, Acid, Heat by Samin Nosrat - 19:28

The Raven's Twitter thread on bestsellers - 20:23

Quoth the Raven newsletter - 20:30

Paradise Cafe Cookbook by Missy McCoy - 21:24

El Dorado Freddy's, Danny Caine's forthcoming book of poetry - 23:38

The Nickel Boys by Colson Whitehead - 24:38

Ducks, Newburyport by Lucy Ellmann - 25:18

The Instructions by Adam Levin - 26:33

Wailin's husband read William Gass' The Tunnel so you don't have to - 28:22

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